Deficit Done Differently
Build a diet you actually enjoy eating, so that when you enter a deficit, it never feels like restriction 🔥
A 21 day accountability challenge with a daily training, taking you from a diet you've never really looked at, to one you've audited, adjusted, tracked and know inside out. Predictable, enjoyable, and ready for a deficit whenever you are.
£21. Starts Saturday 29th August.
You've been trying to “eat good” for as long as you can remember.
You skip breakfast most days.
You eat something decent at your desk.
You've meal prepped before, have a rough idea of what to eat, and cook proper dinners most nights.
Yet you find yourself stood in the kitchen at 9pm more often than you’d like to admit, having something sweet, again.
Thinking… "Why can't I just stick to it?!"
Being sooo freakin for real with you, its not due to lack of effort or discipline 👏🏻
You've been trying to lose weight by majorly restricting a diet you never liked in the first place.
You’ve never been taught how a calorie deficit actually works.
A calorie deficit is not a new diet. It's just less of the one you're already eating.
If you genuinely love your food, a deficit is a small adjustment. Slightly smaller meals, optimised snacking, barely noticeable.
But if your diet is food you tolerate, food you eat because it's "good," food you'd never choose when you feel like shit… then a deficit is less of the food you already didn't want to eat… 😬
That is unenjoyable and straight up punishment.
It's exactly why you last three weeks and then eat everything in the house on the fourth!!!
Right now all a deficit does is magnify the deprivation you already feel in current diet.
So we fix the diet first, then we drop the calories.
For 21 days you're not going to lose weight, and I need you to be fine with that.
You're going to build a diet you'd happily eat for ten years, and find out exactly what it costs you (in both joy and calories).
Once you know that number, a deficit stops being a guesstimated calculation, and becomes a strategic decision.
This is the system I use with every 1:1 client before she goes near a calorie goal. It's why my clients lose 15-20kg over 12-18 months without bingeing, rebounding, or another failed restart.
How it works
🔥 AUDIT(before we start)
You look at your current dietary habits, finding a clear starting point to implement lasting change.
📊 ADJUST(week 1)
Rebuild it for quality, balance and food you genuinely want. This is the week you stop eating things you don't like because Instagram said they were healthy.
🥘 TRACK(week 2)
Track the macros for your new diet to understand where your maintenance and deficit accurately sit.
📆 PREPARE(week 3)
Learn the skills for overcoming inevitable diet obstacles, and leave with a strong, consistent diet routine.
Day 21, you're deficit ready 💫
What you get for £21
✦ 21 daily audio trainings, bitesize actionable steps to improve your diet.
✦ A weekly mini training on what we're doing that week and why.
✦ Guides + examples on what to eat, ingredients and foods to focus on for your unique diet.
✦ A live implementation call with me on Saturday 29th August at 9am UK Time.
✦ The audit + tracking framework, yours to reuse before every fat loss phase you ever do.
✦ Daily accountability, I am in there with you to help you implement everything.
This is for you if…
You go to the gym, get your steps, eat pretty healthy, and nothing changes
You couldn't tell me what you ate on Tuesday
Every deficit has felt like grinding it out it until you gave up
You want to lose fat without giving up food and plans you enjoy
This is NOT for you if…
You want to lose 10kg in 21 days (you won't, and I won't pretend otherwise)
You want a meal plan handed to you that you'll abandon by the second weekend
You want to start cutting calories tomorrow
Every January, every Monday, every "right, that's it"... you started with the deficit. And every time it felt like deprivation, because you were cutting food you didn't even like.
You can do that again in September. You know how that one ends.
Or you can spend three weeks building a diet worth keeping, so the next time you cut, it costs you almost nothing.
£21 | 21 days | Starts Saturday 28th August
Frequently Asked Questions
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A hammer is a tool, it can be useful or it can break things. Tracking your food is the same. If your previous experience with tracking has included removing food you love and dropping your calories low, this is different. We are tracking to collect data around a diet you enjoy.
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For 2 weeks of this challenge, and while you’re priming for a fat loss phase, in the fat loss phase and weaning off you fat loss into engraining your results… yes. But afterwards, maintaining? No. I give you the tools to transition into a consistent diet you maintain on habits, not tracking.
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If you can commit 10 minutes per day, or 1 hour per week to catch up, that is all you need to ingest the training and implement my simple and straight forward methods + processes. If you don’t, that’s ok, this isn’t for you!
